Onward Mobility is into development and distribution of digital content for mobile phones including innovative mobile applications and third party content. The company uses the umbrella brand "Mobi" for all its products and its applications cater to varied needs of the mobile phone consumer such as security and privacy, utility, entertainment, control & accessibility. The company has products compatible with all handsets with platforms like Symbian, J2ME, Windows, Android, BlackBerry, I-Phone. The company has an innovative direct to consumer retail model which gives them the capability to access a wide base of mobile subscribers by offering them a broad spectrum of mobile VAS products.