Myntra.com is the leading on-demand personalization company in India. It was started in late 2006 by a group of IIT/IIM graduates and the primary concept of Myntra.com is to provide a platform for personalized products and gifts. It has developed India's largest community of creative designers who have published over 20,000 designs. It has acquired state-of-the-art technology for on-demand personalization that enables them to offer largest portfolio for creative on-demand products.